I joined in the summer of 2012 to assist with the rebrand effort and redesign of aa.com. After two years working on the redesign as a Sr. UX Designer and Team Lead for the international content templates, I joined the Creative Services group in Global Marketing. In a year and a half, I was promoted to Manager and Creative Director for the group, overseeing the marketing design practice at American, taking ownership, advocating, and enforcing of the visual brand guidelines, and developing our brand library assets (motion and stills). After more than two years, and to establish a better work-life balance, I moved over to the Global Sales organization to lead creative for our B2B products.
Work shown showcases the broad spectrum of work I've developed over the past 9+ years for American. Everything from email redesigns, web site design and development, art directing large photo and video shoots, print collateral and out-of-home design.
Manager, Creative Services
Sr. UX Designer
2012 — present