American
      Airlines
Press photo of the 787-8 Dreamliner

I joined in the summer of 2012 to assist with the rebrand effort and redesign of aa.com. After two years working on the relaunch as a Sr. UX Designer and Team Lead for the international content templates, I joined the Creative Services group in Global Marketing. In a year and a half, I was promoted to Manager and Creative Director for the group, overseeing the marketing design practice at American, taking ownership of the visual brand guidelines, and developing our brand library assets (motion and stills). After more than two years, and to establish a better work-life balance, I moved over to the Global Sales organization to lead creative for our small and medium business products.

Work shown showcases the broad spectrum of work I've developed over the past 7 plus years for American. Everything from email redesigns, microsite design and development, art directing large photo and video shoots, print collateral and out-of-home design.

Year
2012 - present

Role
Creative Director
Sr. Designer
Sr. UX Designer

Agency
In-house

Creative Direction & Design

––––––––    Selected Works
–––––    1998-2021    ––––
American Airlines __________ MAX Factor _______________________________ Secret _______ Olay __________________ Iams __________________________ Norwegian Cruise Lines _______________________ The Theater Fire ____________ Spare Chant Records __________________________________________ TAG Records _________ Velcade ____________ Boehringer Ingelheim
American
      Airlines
Press photo of the 787-8 Dreamliner

Year
2012 - present

Role
Creative Director
Sr. Designer
Sr. UX Designer

Agency
In-house

I joined in the summer of 2012 to assist with the rebrand effort and redesign of aa.com. After two years working on the relaunch as a Sr. UX Designer and Team Lead for the international content templates, I joined the Creative Services group in Global Marketing. In a year and a half, I was promoted to Manager and Creative Director for the group, overseeing the marketing design practice at American, taking ownership of the visual brand guidelines, and developing our brand library assets (motion and stills). After more than two years, and to establish a better work-life balance, I moved over to the Global Sales organization to lead creative for our small and medium business products.

Work shown showcases the broad spectrum of work I've developed over the past 7 plus years for American. Everything from email redesigns, microsite design and development, art directing large photo and video shoots, print collateral and out-of-home design.

Business Extra customer testimonial video – Three Twins Ice Cream

Role: Art Director

Flagship Business video

Role: Art Director

Premium Economy video

Role: Art Director

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