MAX

Factor
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I served as lead designer for this iconic cosmetics brand's digital marketing initiatives. Working alongside Grey Global, we helped guide MAX Factor to reposition itself from a drugstore brand to one that is fashion focused, getting back to the roots of Maksymilian Faktorowicz's innovation in the early days of Hollywood.

Work produced included oversight of a complete site redesign in 2009, various microsites, banner ads, emails, style guides, and website content updates to support product launches and national campaigns.

Role(s) __

Art Director
Sr. Conceptual Designer

When __

2007 — 2009

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