MAX
       Factor
Photo of Carmen Electra for MAX Factor

Lead designer for this iconic cosmetics brand's digital marketing initiatives. Working alongside Grey Global, we helped guide MAX Factor to reposition itself from a drugstore brand to one that is fashion focused, getting back to the roots of Maksymilian Faktorowicz's innovation in the early days of Hollywood.

Work produced included a complete site redesign in 2009, various microsites, banner ads, emails, style guides, and website content updates to support product launches and national campaigns.

Year
2007 - 2009

Role
Sr. Conceptual Designer

Agency
imc2

Banner ad for ColorGenius line
Banner ad for Exotics Collection
Banner ad for Volume Couture line
Creative Direction & Design

––––––––    Selected Works
–––––    1998-2021    ––––
American Airlines __________ MAX Factor _______________________________ Secret _______ Olay __________________ Iams __________________________ Norwegian Cruise Lines _______________________ The Theater Fire ____________ Spare Chant Records __________________________________________ TAG Records _________ Velcade ____________ Boehringer Ingelheim
MAX
      Factor
Photo of Carmen Electra for MAX Factor

Year
2007 - 2009

Role
Sr. Conceptual Designer

Agency
imc2

Lead designer for this iconic cosmetics brand's digital marketing initiatives. Working alongside Grey Global, we helped guide MAX Factor to reposition itself from a drugstore brand to one that is fashion focused, getting back to the roots of Maksymilian Faktorowicz's innovation in the early days of Hollywood.

Work produced included a complete site redesign in 2009, various microsites, banner ads, emails, style guides, and website content updates to support product launches and national campaigns.

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